We are looking for an enthusiastic, motivated and experienced Sales Lead - or someone with a proven track record in a more junior Sales position looking for their next step up - to work with the Management Team to develop and grow sales of In the Welsh Wind and Eccentric Spirit Co brands within the UK and beyond.

Ideally with a background and experience in food and drink, you will be as at home working in our busy distillery as you are out and about meeting buyers and prospective buyers, and managing relationships with direct, trade and wholesale clients. You will be comfortable growing sales in accordance with objectives and KPIs. You will work to build on our current distribution listings by developing and growing our sales within Wales and across the UK. We are currently exploring a number of opportunities outside of the UK and you will play a crucial part in developing this aspect of our sales in advance of our whisky launch in 2025.

You will also play an important role developing the distillery sales capability, mentoring less experienced members of the Sales team, and acting as a role model for other junior members of the wider Distillery team. You will be involved in wider strategic decision making as we go forward.

You will work with the Marketing team to ensure Sales and Marketing activities complement and enhance each other for the benefit of overall sales and the positive promotion of the distillery and the 2 brands at all times.

The role will involve travel within Wales and beyond.

In the Welsh Wind Mission and Values

In the Welsh Wind’s Mission – ouraimas a business - is to be ‘THE’ spirits brand in Wales, recognised for the quality of the liquids we develop and distil, our single malt Welsh whisky and for the wider role we play with in the Welsh economy and community. Achieving our Mission involves growing as a business, but not at the expense of the integrity of the business and the people working within it.

It is key to In the Welsh Wind that we uphold our 5 corevalues as we work towards our Mission:

We are always confident, humble and honest
Ambition and innovation drive us to improve
We believe in conscious and responsible production
We are rooted in our community
We are ‘good eggs’

Every single member of the team plays a vital role in both the day to day and long-term success of the business, and how we achieve our Mission. If this sounds like something you’re excited to stand by, we’d love to hear from you!

Alongside your salary, we offer a commission scheme, discretionary benefits, including a free bottle of spirits a month and generous staff discount for other purchases, training, including WSET Level 2 Spirits qualification, and opportunities for flexible/hybrid working. There are times when you will need to work beyond your contracted hours for example to attend trade shows. For this we offer Time Off In Lieu. We pay mileage and cover accommodation and provide a daily allowance for food when travelling on company business.

Key Duties

Develop and deliver an annual Sales strategy for In the Welsh Wind and Eccentric Spirits brands
Oversee all trade/wholesale sales activity for In the Welsh Wind and Eccentric Spirits ranges both in domestic and export markets
Identify & unlock new opportunities in line with channel strategy
Forecasting monthly, quarterly, and annually
Monitor competition within Wales including price analysis, promotional activity and new trends
Generate new ideas to support sales growth
Nurture and manage members of the Sales team
Meet the sales targets of the organisation through effective planning and budgeting
Work closely with the Marketing department and align the brand and retailer strategy
Work as part of the wider distillery team where necessary to ensure business objectives are met

Who are we looking for?

We think you will have at least 5 years' experience in Sales/Business Development, with at least some if not all of this gained in the Food & Drink sector. Even if you haven't worked directly in the sector, you'll have an understanding and appreciation of premium spirits.

You'll have a good understanding of wholesale and trade accounts, and you'll be confident using your communication skills and natural selling abilities to develop our existing relationships while builkding new ones. You'll be able to demonstrate excellent time management and organisational skills, and be happy working collaboratively with other members of the team and with our industry partners. You'll be invested in growing and developing more junior members of the sales team, and acting as a role model for them and an ambassador for the distillery.

You'll hold a full driving license and have the right to work in the UK.

For a full Job Description, or to apply with a CV and a covering letter explaining why you would like to take up a role with us as Sales Lead - Business Development, please email sally@inthewelshwind.co.uk

In the Welsh Wind Distillery

New Jobs

Sales Lead - Business Development