The Brains Business – Who are we?

Since the first pint brewed in 1882 to our state-of-the-art Dragon Brewery in Cardiff today, Brains has built a reputation for producing quality, characterful beers. From iconic brands such as SA, Brains Dark and Rev James, to Barry Island IPA and Bayside Lager, we have a beer for every occasion.

As we enter an exciting new phase of growth, we are looking for a Customer Services & Telesales Executive to help drive sales, strengthen customer relationships and support the continued expansion of our brands across Wales and the UK.

Job Brief

This is a sales-first role at the heart of the business.

You will be responsible for proactively selling our portfolio, growing existing accounts and identifying new opportunities through outbound telesales activity. Alongside this, you’ll deliver excellent customer service, acting as a key point of contact for orders, queries and account support.

You will play a critical role in driving revenue, increasing distribution and delivering a best-in-class customer experience.

Key Responsibilities

Telesales & Account Growth (Primary Focus)

Proactively contact customers to drive sales, upsell and cross-sell our beer portfolio
Build strong relationships with customers to increase frequency and order value
Identify and convert new business opportunities through outbound calls
Promote new products, seasonal ranges and campaigns to maximise sales
Deliver against daily/weekly sales targets and KPIs
Track pipeline, follow up leads and close opportunities

Customer Service & Order Management

Act as a key point of contact for customer queries on products, orders and deliveries
Process orders via phone and email accurately and efficiently
Resolve customer issues quickly, ensuring a positive outcome
Maintain and update customer and sales records
Manage Online shop & Amazon orders

Operational Support

Liaise with logistics and supply chain to ensure timely deliveries
Support the online shop with order coordination where required
Communicate customer feedback, competitor insights and opportunities internally
Work closely with sales and marketing to support campaigns and trade activity

Key Accountabilities

Achieve and exceed sales and revenue targets
Grow distribution and volume across key accounts
Deliver excellent customer satisfaction and retention
Maintain high standards of accuracy in order processing and admin
Represent the Brains brand with professionalism at all times

Key Attributes Required

Proven telesales or sales experience with a strong track record of hitting targets
Confident, persuasive communicator with a natural ability to sell
Results-driven with a proactive, “can-do” attitude
Strong relationship-building and negotiation skills
Highly organised with good attention to detail
Customer-focused with a passion for delivering great service
Team player who thrives in a fast-paced environment

What can you expect from us?

Our people are at the heart of our business, and we pride ourselves on a supportive, team-driven culture.

A business where you can make a real commercial impact
Competitive salary
25 days holiday, plus bank holidays and your birthday off
Company bonus scheme
Peoples pension scheme

SA Brain and Company Ltd

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Customer Services & Telesales Executive