Customer Development Executive – South Wales

Function: On-Trade

Location: Field Based – South Wales due to the nature of the work and to ensure you can achieve the right work-life balance, we’re looking for someone who lives in or close to this area

Salary: £28,000 - £33,000 base depending on experience, plus full benefits listed below.

Contract: Permanent

Closing Date: 10th June 2026

As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future.

We’re looking for someone that is as ready to evolve for the future as we are. If you’re ready to brew a new career, apply for our Customer Development Executive role today!

About the role

Reporting to the Customer Development Director, this exciting role covers South Wales from the West of Cardiff to West Coast Wales and North to the Mid Wales region. You’ll be involved in dynamic collaboration with team members and influential stakeholders, and support the achievement of developing a profitable market share and increasing the availability & appeal of our brands to consumers. The core of the role focuses on driving incremental net distribution by retaining the current brand footprint and unlocking incremental opportunities, ensuring that our iconic beers and ciders find their way to consumers through the best pubs and bars in the region.

The Customer Development Executive will activate key brand platforms, campaigns and events across relevant outlets in the patch. You’ll work closely with our national and indirect teams to deliver tactical activity in current accounts and help execute new opportunities.

Relationships here are key and you’ll need to develop and maintain a high profile within your geography by building a strong network of customers and contacts with regular meetings to build a continuous pipeline of new opportunities. And, with quality never far from our minds, you’ll lead conversations with your customers to ensure that every consumer has an exceptional experience

So, what will you be doing? Here’s some of the key accountabilities;

Prioritising calls to strategically important accounts, spending time where maximum impact can be gained.
Sell our iconic brand propositions to outlet decision-makers with passion – ensuring alignment with the outlet type and brand positioning.
Identify appropriate outlets for marketing activity and deliver brilliant execution of promotional campaigns.

We sponsor some fantastic events that you may have heard of, such as the UEFA Champions League, Champion’s Cup Rugby, UEFA Women’s Euros and Formula 1. Plenty to get involved in!

Who we’re looking for

This role is fast-paced and requires flexibility in its approach. You’ll need to adapt your selling style and tools according to the customer and channel. This can be done by building quick, quality relationships with customers.

We need someone with a real passion for brands, able to story tell and discuss our portfolio with the enthusiasm it deserves.

If you have;

Excellent communication skills and strong interpersonal skills with the ability to get on with people from all walks of life
An appetite to learn and grow
Experience of delivering against targets
Brand selling experience
Commercial acumen and negotiating skills

Experience in pubs and beer isn’t essential for this role and we actively encourage people with a passion for excellence in execution in any industry to apply!

We’re always thinking about the future, and we know that to keep up with our customer's demands we need to be socially and digitally aware. We’re looking for somebody who knows their way around Instagram and other social media platforms and understands how this can help your customers and help you in creating your own personal brand.

A full UK driving licence is essential for this role. Ideally, you'll have at least 3 months of professional driving experience, but if you don't, that's fine. We'll provide full on-road driver training during your first few months with us.

Our Benefits

As part of the team, along with your salary you’ll also receive;

Company Car (a full UK Drivers License is required for this role)
Annual bonus
Company funded Private Medical Healthcare
double matched pension (up to 10%)
35 days holiday
A quarterly allowance towards purchasing our delicious ciders and beers!
Comprehensive Opportunities to develop.

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The Application

If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us as recruitment@heineken.co.uk.

In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification. The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!

Who We Are

We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.

Apply today to discover Your Future, Untapped.

The HEINEKEN Company

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Customer Development Executive - South Wales