Marketing and PR Manager – Seren Collection

About Seren

Seren Collection is a luxury hospitality group rooted in Wales, known for exceptional guest experiences, warm service and a strong sense of place.

Our portfolio includes Grove of Narberth, Beach House Restaurant in Oxwich, Penmaenuchaf in Eryri National Park and Lan y Môr in Saundersfoot. With over 150 team members and a family-led culture, we are widely regarded as one of Wales’s leading hospitality brands.

What we offer you

Salary up to £35,000 per annum
Company pension (Royal London salary sacrifice scheme)
Discretionary Seren Employee Profit Share Scheme
Tailored training and development plan
Financial support for professional qualifications
Long service holiday benefit and milestone recognition programme
Generous Employee Referral Scheme
Employee Assistance Programme (Hospitality Action)
30% staff discount on food and beverage across all Seren venues
Preferred employee and friends and family room rates
Access to preferred rates with PoB Hotels and Small Luxury Hotels of the World
Beautiful working environment in Pembroke, with venues across Wales’s National Parks and coastal locations

The role
We are looking for a creative and driven Marketing and PR Manager to join our small communications team. This is a hands-on role with a strong focus on email marketing, content creation and brand storytelling.

You will take ownership of our email marketing program, planning and delivering monthly campaigns across our venues, as well as supporting key group campaigns. This includes writing and editing copy, managing segmentation and performance, and continuously improving results.

Alongside email, you will create and manage content across our websites and social channels, ensuring a consistent tone of voice and strong visual storytelling. You will support campaign planning, creative ideas and content capture.

You will also work with our PR agency on day-to-day activity, supporting media enquiries, press opportunities and coverage, and helping to shape compelling brand stories.

This is a varied role requiring strong copywriting and organizational skills, with the ability to manage multiple projects across different brands and deliver to a high standard.

Please note, that this role is based at our beautiful head office in Pembrokeshire.

About you:

5+ years’ experience in a marketing, communications or content-focused role, ideally within hospitality, lifestyle or travel
Hands-on experience delivering email marketing campaigns, with a good understanding of segmentation and performance
Strong copywriting and editing skills, with the ability to adapt tone of voice across different brands
Experience creating and managing content across digital channels, including websites, email and social media
Familiarity with CMS and email marketing platforms (e.g. WordPress, Mailchimp or similar)
Comfortable using data and insights to review performance and inform future campaigns
Well organised, with the ability to manage multiple projects and deadlines across different brands
A proactive and collaborative approach, with confidence working across teams and with external partners
Strong attention to detail and a good instinct for engaging content
A genuine interest in hospitality, food, travel and brand storytelling

Ready to apply?
If you’re looking to grow your career in a creative, fast-moving hospitality business, we’d love to hear from you.

Please send your CV and covering letter to Oliver, our Group People Manager.

We look forward to hearing from you.

Job Types: Full-time, Permanent

Pay: Up to £35,000.00 per year

Benefits:

Additional leave
Casual dress
Company events
Company pension
Discounted or free food
Employee discount
Gym membership
Health & wellbeing programme
Referral programme

Work Location: In person

The Seren Collection

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Marketing and PR Manager