About Indo-European Foods

Since 1966, Indo-European Foods (IEF) has been sourcing and supplying the highest quality speciality food products from around the world. With a deep heritage, trusted supply base, and a growing brand portfolio, IEF continues to be one of the most respected names in ambient and ethnic foods.

Our product portfolio spans Rice, Sauces, Snacks and Meals in Minutes, supported by an ambitious NPD pipeline and deep customer partnerships.

✅ Indo-European Foods is part of the Ebro Foods Group, a global leader in rice and pasta.

✅ Following Ebro’s strategic model of autonomous brand and market management; this structure allows IEF to combine the agility of a challenger with the backing, investment, and insight of a global food group.

We operate with the pace of a challenger, the relationships of a trusted partner, and the long-term mindset of a brand builder — making this a powerful platform for commercial and career growth.

The Opportunity

This is an exciting, high-impact opportunity to lead omnichannel marketing and digital commerce strategy across Multiples, Discounters, Convenience and pureplay Online retailers.

You will be the go-to lead for both shopper marketing and e-commerce account management, shaping IEF’s execution across bricks and mortar and retailer.com platforms. Reporting into the Director of Sales, you will collaborate across marketing, sales, category, supply chain, and agency partners to bring campaigns to life and deliver best-in-class customer engagement.

You will also manage key online retail accounts directly, offering a rare hybrid of strategic brand activation and direct customer P&L responsibility.

This is a career-building opportunity for a commercially astute, digitally native and shopper-focused individual ready to lead, influence, and grow within a high-ownership environment.

Your Key Responsibilities

✅Shopper Marketing Strategy and Execution

Develop and implement shopper activation plans across all key retail channels

Own the retailer.com execution strategy to support NPD, brand campaigns and core range performance

Deliver shopper plans aligned with category vision, brand strategy, and retailer priorities

Create disruptive, insight-led campaigns that drive shopper engagement and conversion

✅Customer Leadership & Strategic Partnerships

Build and strengthen multi-functional relationships with Top 4 UK grocery retailers

Anticipate retailer needs and category shifts, positioning IEF as a shopper thought leader

Secure and execute Joint Business Plans (JBPs) and long-term growth strategies

✅E-commerce Account Management

Manage key online grocery accounts, driving commercial performance and account growth

Ensure brilliant basics across product listings, imagery, taxonomy, and availability

Analyse customer-level data and campaign results to optimise commercial return

✅Category & Commercial Growth Strategy

Work closely with category and commercial teams to optimise product mix and campaign alignment

Use analytics and insight to drive best-in-class shopper marketing performance

Lead NPD-focused initiatives and seasonal execution across digital platforms

✅ Influence at the Highest Levels

Collaborate across sales, marketing, supply chain, and agency partners to deliver fully integrated execution

Engage senior customer contacts and internal stakeholders to align strategy and activation plans

Champion shopper-first thinking within the business and externally with retail partners

The Ideal Candidate

✔️ 2–4 years’ experience in Shopper Marketing, Brand, Digital Commerce, or Retail Activation within FMCG or Food

✔️ Proven track record across Multiples, Discounters, Convenience, ROI, and Online Channels

✔️ Strong understanding of the full shopper journey and path to purchase across digital and physical retail

✔️ Analytical mindset with experience using data, insight, and campaign analysis to drive future strategy

✔️ Confident communicator and relationship builder, capable of managing internal stakeholders and agency partners

✔️ Hands-on project management experience, with the ability to work across multiple projects with pace and agility

✔️ Commercially aware, results-driven, and highly collaborative

Why Join Indo-European Foods?

✅ Work on an exciting and fast-growing product portfolio, backed by heritage, quality, and innovation

✅ Play a central role in both shopper marketing and digital commerce, with full visibility across sales and brand strategy

✅ Own retailer relationships and activation plans in an environment that values pace, input, and execution

✅ Grow your career in a privately owned business with ambition, investment, and room to develop

✅ Collaborate across functions, including brand, category, sales, and third-party agencies

✅ Enjoy flexible working, with a home-based structure and travel to key meetings, offices, and partners as required

Location Dynamics

This role is home-based, with travel as required to:

✔️ Rainham office (Essex)

✔️ Team meetings (Midlands)

✔️ Retailer head offices

✔️ Agencies and third-party partners

Please note-

We have chosen to work exclusively with PT Executive; therefore, we kindly ask that other recruiters respect our decision and do not contact us in relation to this role. Thank You.

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Shopper Marketing and E-commerce Manager